Analyst, Global Consumer Insights & Analytics – Merchandising - #252889

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Analyst, Consumer Insights & Analytics will work closely with multiple business functions to drive data-driven decisions across the go-to-market process at New Balance.

In this role, you'll leverage data to provide key insights that inform strategic decisions. You'll conduct competitive benchmarking, perform consumer research, and evaluate innovative methodologies to keep New Balance ahead of market trends. Your analytical skills will help optimize our go-to-market process, directly impacting revenue and margin. Collaborate with cross-functional teams to drive data-driven decisions and contribute to the success of our global brand. This job is based at New Balance headquarters in the Boston area.

MAJOR ACCOUNTABILITIES:

Execution and Analysis

• Conduct analyses to support initiatives for the footwear and apparel categories at a seasonal cadence aligning to key go to market milestones
• Complete extensive competitive landscape analysis by using internal dashboards and third-party retail intelligence tools to inform global and regional strategy
• Conduct consumer research to inform merchandising strategy decisions
• Evaluate new pricing technologies and methodologies
• Support ad-hoc related projects as requested
  
  

Collaboration

• Collaborate with Product Creation, Global and Regional Merchandising, Finance, and Demand Planning teams to gather the necessary data and intel to run analyses
• Translate complex analyses into high-impact recommendations for key stakeholders
  
  

REQUIREMENTS FOR SUCCESS:

• 1-2+ years of professional experience in Consumer Insights and/or Management Consulting
• Understanding of retail strategies, research methodologies, and consumer behavior
• Experience with Syndicated Data Sources such as Circana/NPD, Euromonitor, Edited, etc.
• Experience translating consumer insights into actionable business recommendations
• Knowledge of statistical methods for analyzing quantitative data
• A collaborative mindset and working style
• Passion for the athletic footwear/apparel industry and the New Balance brand
• Undergraduate degree, preferably in Statistics, Business Analytics, Economics, or a related field
  
  

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.