Assistant Manager Media Strategy & Planning - #257160

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Assistant Manager Media Strategy & Planning will help drive media strategy and planning for your brand - GMC. Including the opportunity to support several different areas of the brand. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across national, regional, and local tiers. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.

Key Responsibilities

• Form the strategic vision and plan for individual nameplates and own the media planning process
• Manage our Media AORs and media operations process
• Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
• Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
• Effectively own and manage the allotted budget and drive appropriate investments and mix
• Integrate media ideas across the Marketing/Sales/Field/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated National, Zone, LMA tiered approach to all media channels
• Meet with media partners and evaluate offerings for brand fit & performance
• Liaison with GM Research, Marketing Applied Sciences, and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
• Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
• Create and Lead Test & Learn media initiatives
• Present and inform leadership across sales and marketing of media plans
• Work with internal stakeholders to identify and implement new media strategies
• Monitor and analyze key performance metrics; optimize campaign activities
  
  
  

REQUIRED CORE COMPETIENCIES:

• Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
• Thinks strategically and navigates effectively though complex situations
• Analytical data experience
• Ability to deliver results in an ambiguous environment
• Strong communication skills and the ability to influence
• Excellent research and presentations skills
• Takes initiative, is proactive, and composed under pressure
  
  
  

Additional Job Description

REQUIRED QUALIFICATIONS:

• Minimum of 5 years of marketing with a preference for media experience and managing marketing campaigns
• Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
• Experience working with or for media agencies
• Successfully manage multiple projects and deadlines
• Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
• Outstanding oral and written communication
• Bachelor’s degree required, preferred in marketing, business or other related fields
  
  
  

PREFERRED QUALIFICATIONS:

• Knowledge of GM structures and processes
• Automotive Experience
• Understanding of people-based planning and 1:1 targeting
  
  
  

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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