Associate Social Media US - #175107

Company Overview

Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.

We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:

• A comprehensive health plan which includes medical, dental, and vision with low premiums
• 401(k) plan
• A generous profit-sharing program
• Free access to on-site fitness center and on-site clinic
  
  

Team US

 “Team US” is what we fondly call employees whose work directly supports the Independent Beauty Consultants in our legacy Mary Kay Market.  The U.S. market is where Mary Kay Ash’s dream became a reality. As a member of Team US, you will find opportunities to directly support the sales force in Sales, Marketing, IT, Finance and HR.  Our teams create the magic for the beauty consultants – from spectacular events and world-class education and motivation to packing and distributing our wonderful Mary Kay products – the possibilities for a meaningful career are endless.

Job Purpose

With final approval from Assistant Manager, leads the ideation, development, execution and delivery of social media organic and paid content for the Mary Kay US channels. Assists with the creation of content for digital advertising. The goal is to help increase Mary Kay’s brand awareness and contribute to business growth for Mary Kay Independent Beauty Consultants.

Essential Duties And Responsibilities

• Manage the content for US social media channels.
• Oversee posting schedule of organic social media content on Facebook, Instagram, Instagram Stories, YouTube, and TikTok.
• Manage daily engagement on social media channels.
• Concept and write all social media captions.
• Work closely with the Creative Team to concept and execute social posts (photos, short-form videos, and long-form videos, and graphics).
• Oversee video pre-production and write all video scripts and shot lists.
• Own the production of all short-turn (TikTok or Reels) content.
• Routinely conduct competitor research (beauty industry, Direct Selling industry, and others) and monitor social media trends.
• Assist with content for paid social and digital ads.
• Ideate and create content for the ads.
• Work closely with multiple outside agencies to assure alignment on content creation, tone, voice, and deliverables.
• Help prepare presentations. Assist with ad hoc projects, including PR/ Advertising-related ones. Attend off-site Mary Kay events at least twice per year.
• This job requires on-site work at a Mary Kay facility.
  
  

Knowledge, Skills And Abilities

Education – Bachelor’s degree, or equivalent in Marketing, Online and/or Social Media Marketing, Journalism, or related field

Experience – Minimum of 2 years experience in Social Media, Digital Marketing, Content creation Advertising, Communications, Presentations, Business. Direct sales and / or beauty industry a plus.

• Outstanding communication, writing skills, and grammar knowledge.
• Understanding of next-Gen (Gen Z/Gen Alpha) content creation and voice on social media.
• Must understand the art of trendsetting and must be a trendspotter.
• Strong project management skills and a high attention to detail.
• Adaptability to be able to work and pivot quickly from feedback.
• Outstanding communication, writing skills, and grammar knowledge.