Coordinator, Digital & Social Media Marketing (49329) - #176941

Diamond Baseball Holdings


Date: 2 weeks ago
City: Memphis, TN
Contract type: Full time
  • Design and oversee social media presence/strategy for the Memphis Redbirds and AutoZone Park handles.
  • Maintain content calendar to ensure timely promotion of appropriate team-related content, events and alignment of club marketing and communications strategies.
  • Under the direction of the Director of Marketing, execute the paid social strategy and budget.
  • Cover games, events, and other relevant appearances through social media.
  • Monitor the daily social conversations of fans to expand the Memphis Redbirds social reach and to evaluate social sentiment.
  • Monitor the daily social conversations of other brands, teams, influencers, etc. to identify trends and best practices.
  • Contributes to club social strategy by providing innovative resources and tools (i.e., best practices, benchmarking, etc.) to develop campaigns, channel plans, etc.
  • Work in partnership with internal stakeholders including sponsorship, and ticket sales to manage day-to-day project expectations and deliverables for select programming, special events and campaigns.
  • Provides timely and detailed social media reporting for all club special events, theme nights, key announcements, milestones, etc.
  • Manages the coordination of all social design elements with the creative services team and social media director.
  • Review in-bound fan messages to ensure fast and high-level customer service to include the deployment of communications to key stakeholders.
  • Stays up to date on analytics, providing reporting as requested to the social media manager on KPI’s and other predetermined metrics.
  • Monitor the daily social conversation of our fans, other brands, teams and influencers to engage with the Memphis Redbirds’ fanbase and gauge social media sentiment.
  • Manage and grow the social influencer database, including sports blogs and influencers. Work with these influencers to set up contests, promotions and sponsorships of events.
  • Remain abreast and informed of emerging social media and industry trends.
  • Assist with special projects and presentations.
  • Other duties as assigned, including, but not limited to, pulling tarp.
  • Strong organizational skills, including the ability to work simultaneously across multiple projects
  • Knowledge of AP Style preferred
  • Proficient with Adobe Suite, Microsoft Office and social media planning tools (Sprout Social, Hootsuite, etc.)

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