DIRECTOR OF MARKETING - #307792
Franklin Primary Health Center, Inc.
Date: 6 hours ago
City: Mobile, AL
Contract type: Full time
June 30, 2026 Mobile Full-time
Director of Marketing
Department: Administration
Reports To: Deputy Chief Executive Officer (DCEO)
Classification: Exempt
Position Summary
Franklin Primary Health Center is seeking an experienced and innovative Director of Marketing to lead the organization’s marketing, branding, and community engagement initiatives. This leadership role is responsible for developing and executing strategic marketing plans that increase brand awareness, support patient acquisition, strengthen community partnerships, and promote the organization’s mission while ensuring compliance with healthcare regulations. :contentReference[oaicite:0]{index=0}
Essential Duties And Responsibilities
Director of Marketing
Department: Administration
Reports To: Deputy Chief Executive Officer (DCEO)
Classification: Exempt
Position Summary
Franklin Primary Health Center is seeking an experienced and innovative Director of Marketing to lead the organization’s marketing, branding, and community engagement initiatives. This leadership role is responsible for developing and executing strategic marketing plans that increase brand awareness, support patient acquisition, strengthen community partnerships, and promote the organization’s mission while ensuring compliance with healthcare regulations. :contentReference[oaicite:0]{index=0}
Essential Duties And Responsibilities
- Develop and implement comprehensive marketing strategies that support organizational goals and patient growth.
- Lead digital marketing initiatives, including website management, SEO/SEM, social media, email marketing, and online engagement.
- Maintain Franklin’s brand standards and ensure consistent messaging across all marketing platforms.
- Oversee public relations, media communications, newsletters, and organizational publications.
- Develop patient acquisition campaigns and marketing strategies for new providers, clinics, and specialty services.
- Manage Franklin’s online reputation, including provider profiles, business listings, and online reviews.
- Collaborate with physicians, department directors, and leadership to develop targeted marketing initiatives.
- Support community outreach programs, educational events, and strategic partnerships.
- Supervise marketing staff and coordinate the work of outside vendors, agencies, and consultants.
- Develop and manage the department budget while monitoring return on investment (ROI) for marketing initiatives.
- Analyze marketing performance using data, KPIs, and analytics to provide strategic recommendations to executive leadership.
- Ensure compliance with HIPAA, organizational policies, and healthcare marketing regulations.
- Perform other duties as assigned.
- Bachelor’s degree in Marketing preferred; Business, Communications, or a related field accepted.
- Master’s degree or advanced marketing certification preferred.
- Five (5) or more years of progressive marketing experience, preferably in healthcare or another regulated industry.
- Demonstrated experience with digital marketing, branding, content creation, analytics, and project management.
- Strong leadership, communication, presentation, and relationship-building skills.
- Knowledge of marketing principles, branding strategies, and digital marketing platforms.
- Experience with CRM systems, marketing analytics, SEO/SEM, and performance reporting.
- Excellent writing, editing, organizational, analytical, and project management skills.
- Ability to manage multiple priorities, lead cross-functional initiatives, and work effectively in a fast-paced healthcare environment.
- Lead strategic marketing initiatives for one of Alabama’s premier Federally Qualified Health Centers.
- Collaborate with executive leadership to shape the organization’s growth and community impact.
- Work in a mission-driven environment dedicated to improving access to quality healthcare.
- Competitive salary and comprehensive benefits package for eligible employees.
- Professional development and leadership growth opportunities.
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