Inbound Growth Marketing Specialist - #262918

Who We Are

Xnurta is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increases sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.

Our Values

Our core values are the foundation of our culture and the driving force behind our innovative approach to retail media advertising.

• Humble Excellence: Humility is the cornerstone of excellence. We emphasize respect for clients and stakeholders, aiming to educate, serve and foster strong relationships.
• Always Learning Mindset: Continuous adaptation and a growth mindset are crucial to our team, as there’s always more to learn and new ways to innovate.
• Extreme Accountability: Everyone is expected to take full ownership, ensuring communication of any obstacles while delivering results.
• Diverse Thinking: While expertise in Amazon Ads is valued, we also prioritize diversity in experiences, including backgrounds from brand, agency, tech and other industries.
• Customer Obsession: A relentless commitment to understanding and prioritizing our clients' needs, ensuring exceptional service and value at every touchpoint to drive innovation and foster loyalty.
  
  

Position Overview

As our Inbound Growth Marketing Specialist, you’ll own Xnurta’s digital channels and paid media spend, driving our inbound leads that fuel our company’s pipeline and revenue goals. Reporting directly to the VP of Marketing and partnering closely with RevOps, Sales, Creative, Product, and the executive team, you’ll develop and execute campaigns across organic and paid social, PR, and SEO. You’ll also optimize our website for conversions and manage relationships with contractors across paid ads, organic social, influencers, and PR.

This is a career-defining role for a tenacious, analytical, and creative marketer who thrives in a scrappy startup environment.

This role is based in Bellevue, WA and requires being in-office 4 days/week (Mondays through Thursdays).

What You’ll Do

Lead Generation & Campaigns:

• Develop paid and organic campaigns on LinkedIn and other digital channels in partnership with contract agencies
• Manage Xnurta’s inbound marketing budget, adjusting spend based on performance metrics
• Coordinate with PR and influencer contractors to amplify reach and generate awareness
  
  

Website & Conversion Optimization:

• Own xnurta.com’s landing pages, optimizing for lead gen form submissions
• Run A/B tests and UX optimizations to improve onsite conversion rates
  
  

Analytics & Reporting:

• Track and report on KPIs: traffic by channel, onsite conversion, inbound leads, lead-to-opp conversion rate, pipeline generated
• Use GA4, HubSpot, and LinkedIn Ads Manager to analyze performance and inform strategy
• Present monthly performance reviews to the VP of Marketing, SVP of Sales, and CEO
  
  

Cross-Functional Collaboration:

• Partner with RevOps to align leads and pipeline tracking
• Work with Sales and CS to ensure lead handoff and follow-up processes
• Collaborate with Product and Creative on messaging, offers, and assets
  
  

What You’ll Bring

Must Have Qualifications:

• 1–3 years of B2B SaaS inbound or growth marketing experience (retail media experience a plus)
• Strong analytical skills with hands-on experience in GA4, HubSpot, and LinkedIn Ads
• Proven track record of hitting lead and pipeline targets in a scrappy environment
• Comfortable managing marketing budgets and contractor relationships
• Experience optimizing websites for lead gen (Webflow preferred)
• Creative thinker who can ideate new ways to engage prospects
• Owner’s mindset: you love rolling up your sleeves and driving results end-to-end
  
  

Nice-to-Haves:

• SEO tools experience and GPT-powered content optimization
• Experience working with PR and/or influencers
  
  

What We Offer

• Uncapped Impact: Own your domain and see your work directly impact Xnurta’s growth
• Career-Defining Role: Make a true impact at a hyper-growth AI startup
• Collaborative Culture: Work side-by-side with passionate marketers, sales pros, and product experts
• Additional perks: Unlimited PTO, free snacks & drinks, downtown Bellevue office with free parking and free gym access