Manager, Market Research - #261430

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Your Family, Be Your True Self, And Live a Full Life. You’ll Also Have Access To

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
  
  

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

We have an exciting opportunity for a Manager, Market Research within our Abbott Diabetes Care, New Medical Sensors business located in Alameda, CA reporting to the Director, Strategic Marketing for New Medical Sensors.

In this role, you will be leading research efforts for the program, interacting closely with product marketing and leadership. You will perform primary and secondary market research, and analyze the insights to inform marketing decisions. You will collect and maintain information on the requirements, organization, budget and preferences of prospective customers. Communication will be a key part of this role, you will be preparing and giving presentations to management on market planning.

What You’ll Work On

• Manages primary and secondary market research projects with minimal supervision.
• Works with team to define scope and objective of the project. Determines appropriate research methodology.
• Leads data collection process by selecting and supervising vendors and ensuring that their services meet the company's product development and market research needs.
• Manages within budget and timelines.
• Gathers data on customers' needs from various sources and support the information gathered with statistical analysis to identify variables influencing future development and sales.
• Develops models for forecasting revenues based on market data.
• Gathers insights from various engagements (stakeholder interviews, conferences, site visits)
• Develops market share and trend reports for company and competition through information gathered from various sources.
• Organizes information in market research library to allow easy access to marketing documentation.
• Understands business environment and relates extensive knowledge of internal and external activities to trends.
• Interfaces with a variety of management levels on significant matters, often requiring the coordination of activity across organizational units.
• May lead a project team.
• Provides technical leadership to business units.
• Exercises judgment independently.
• Plans and organizes project assignments of substantial variety and complexity. Initiates or maintains schedule for projects and project milestones. Selects methods and techniques to lead a project to completion.
  
  

Establishes priorities of individual or project assignments.

Required Qualifications

Bachelors Degree in marketing, business, statistics or other similar degree or an equivalent combination of education and work experience.

Minimum Of 8 Years Of Experience In Market Research

Minimum of 3-5 years of progressively responsible market research experience in medtech/health care or combined with consumer packaged goods market research experience

Comprehensive knowledge and application business concepts, procedures and practices.

Preferred Qualifications

Masters Degree

Uses in-depth knowledge of business unit functions and cross group dependencies/relationships.

Is recognized as an expert in work group.

Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations.

Works on complex problems where analysis of situations or data requires an in-depth evaluation of various factors.

Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results.

Has broad knowledge of various technical alternatives and their potential impact on the business.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $112,000.00 – $224,000.00. In specific locations, the pay range may vary from the range posted.