Market Research Supervisor - #256596

Job Description

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

In this position...

The primary deliverable of the Global Brand Health Research Manager is the Global Brand Health Study (GBHS). This study is a quantitative brand and nameplate tracking study fielded in 15+ countries. This study collects marketing funnel and attribute data for Ford and its competitors around the world. This study is a key resource for the brand team, the local marketing teams and the product teams. Candidates for this position will need to be comfortable analyzing data and sharing the insights with the global team. This manager needs to needs to have a keen understanding of research methodology to work with the client teams and the supplier teams to achieve optimal outcomes.

In addition to the management of GBHS, this manager oversees a number of ad hoc and recontact studies related to brand and new vehicle intenders.

This manager must be a strong, confident, organized self-starter who can work autonomously managing this body of work.

Responsibilities

What you'll do...

• Manage the fielding, analyzing and reporting of GBHS and other studies globally
• Manage the annual bidding and negotiation of the GBHS contract
• Work closely with regional business teams to craft questionnaires that will provide insights to inform key decisions
• Work closely with regional business teams to interpret the survey results and provide insights to senior leadership
• Scope and manage ad hoc and recontact research
• Respond to budget considerations as necessary
  
  
  

Qualifications

You'll have...

• 10+ Years of Market Research Experience
• Previous Experience with Brand Research
• Quantitative bachelor's degree or Equivalent Work Experience
• Strong Analytical Skills
• Strong Report Writing / Storytelling Skills
• Strong Presentation Skills
  
  
  

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage.
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more.
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.
  
  
  

For a detailed look at our benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.