Marketing Coordinator - United Publications - #262065

At VGM, we live by a common set of values that we call our power of one principles . We give our employees the freedom and resources they need, backed by our culture of collaboration and diverse thought, to continue innovating and advancing our services – if you want to be empowered to make a difference, you will love it here.

Click to view more about VGM!

About United Publications

United Publications is a privately held, business-to-business media company headquartered on the Royal River in Yarmouth, Maine. Since 1981, United has produced market leading newspapers, conferences, and most eMedia products focused on security and HME industry specific news. United Publications provides a dynamic and challenging workplace that supports professional and personal growth.

Position Summary

The Marketing Coordinator is responsible for supporting and executing the day-to-day and ongoing marketing activities for United Publications. In support of these responsibilities, it is crucial for the Marketing Coordinator to collaborate regularly with internal stakeholders to prioritize work in support of key marketing and communications needs. This role will consist of content creation and project management of events, email, ad marketing, associated plans, circulation/audience development and list management.

Reporting Accountability: Business Manager, United Publications

Working Location: Waterloo, IA / Remote

Work Hours Classification: Full-time hours - 8am-5pm CST

Responsibilities/Duties Of The Job

This is a fast-paced position responsible for managing multiple tasks and projects with urgent deadlines, requiring strong personal drive, commitment to success and high attention to detail.

• Generate audience and goal orientated content for various marketing channels including (but not limited to): email, social media, marketing campaigns, print and digital platforms.
• Proofread and edit content created by other team members.
• Track performance and provide reporting to clients and internal team members.
• Uncover opportunities for enhanced performance based on result discovery and communicate with pertinent team members.
• Collaborate with other members of our marketing and production teams to develop ideas.
• Create, execute, and manage marketing plans for internal and external promotions.
• Strategic and critical thinker.
• Ability to adapt writing to connect with targeted audience and differing industry.
• Manage relationship between applicable external partners.
  
  

Position Qualifications Education/Experience

• Associates degree required; Bachelor's degree preferred
• Minimum of 3 Years of Marketing and/or related Industry experience
  
  

Skills and competencies

• Solid working knowledge of MS-office suite of products: Word, PowerPoint, Excel etc.
• Excellent interpersonal, verbal, and written communication skills
• Client focused approach to work
• Highly organized with the ability to prioritize workload and manage multiple, potentially conflicting deadlines with attention to detail and within agreed timelines
• A flexible attitude with respect to work assignments and new learning
• Shows commitment to and performs consistently high-quality work
• Strong writing, grammatical, and proofreading skills
• Ability to work independently
  
  

Physical Requirements

• Operation of office equipment and using technology efficiently such as computers, phones, misc. office equipment
• Visual abilities to include reading, distance vision and peripheral vision
  
  

VGM Values

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we’ve created.

• MAKE A DIFFERENCE: Impact our customers by making their lives better or easier. Help our friends and neighbors in need by giving back to the community .
• FIND THE FUN IN YOUR DAY: We can’t have fun without you. Connect with your colleagues, find enjoyment in your work, and don’t forget to laugh.
• PROTECT OUR COMPANY: Embrace the benefits that technology provides but always be proactive in looking for cyber security or other threats.
• PROVIDE MEANINGFUL, MEMORABLE SERVICE: By cherishing our customers and providing excellent service, you make a direct impact in growing VGM and our ESOP.
• WELCOME CHANGE: Stay curious and engage in change. Look at the future by finding areas to improve and be open to new ideas . Inclusion: Support a diverse community where we all belong.
• CHEER EACH OTHER ON: Root for your fellow employee owners. Support them if they’re having trouble and celebrate their successes .
• OWN YOUR OWNERSHIP: Take pride in your employee ownership. Always put your best foot forward and work with purpose.
• CREATE YOUR FUTURE: Your future is in your hands. Every employee has equal opportunity to learn, grow, and advance.
  
  

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Related additional duties may be assigned to the individual Associate.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termin ation, layoff, recall, transfer, l eaves of absence, compensation, and training.