Marketing Operations Specialist - #251407

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

• Build and execute Email campaigns using Marketo as the automation platform
• Project manage email campaign execution, including schedule, deliverables, content, data, and reporting
• Act as a subject matter expert to advise our marketing partners on best practices for campaign development
• Recommend how data can be used to increase personalization and dynamic content into our email campaigns
• Build out email nurture streams and trigger campaigns to increase automation
• Work with business partners to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns
• Perform complete end-to-end testing of all projects to ensure flawless execution
• Partner with Trade Show marketing team to capture show data and route leads to the sales team and/or email streams
• Execute A/B testing as needed; recommend best practices to set up and execute tests
• Provide campaign reporting and ongoing monitoring
• Troubleshoot technical issues as they arise
• Educate partners on marketing automation best practices
• Manage our technical vendors/consultants as needed
• Execute marketing campaigns and strategies, ensuring alignment with the company's overall objectives
• Analyze campaign performance and make data-driven recommendations for optimization
• Coordinate with internal teams and external peers to ensure timely delivery of marketing activities
• Stay updated with the latest marketing technologies and trends to incorporate best practices
• Handle short-term marketing assignments that require independent judgment
• Offer recommendations on process improvement solutions within the marketing sphere
• Collaborate with the content and design teams to ensure brand consistency across all marketing platforms
  
  

What you bring to the table:

• Logical thinker
• Strong technical skills
• Proven ability to learn new technology applications quickly
• Excellent project management and organizational skills
• Experience working with cross functional teams
• Proactive approach with a strong initiative
• Solid written and verbal communication skills
• Exceptional analytical and problem-solving abilities
• Effective interpersonal skills and team collaboration
• Strong time management and organizational abilities
  
  

What’s needed- Basic Qualifications:

• BA/BS degree in Marketing, Business, or a related field or equivalent work experience
• 2+ year of marketing experience managing marketing-based email campaigns or Digital Marketing or Marketing Automation experience
• 2+ years of progressively complex experience in marketing operations or a related field
  
  

What’s needed- Preferred Qualifications:

• Master’s degree in marketing or a related field
• Experience with marketing automation tools and platforms
• Proficiency in data analytics tools and methodologies
• Marketo experience
  
  

We Offer:

• Inclusive culture with associate-led Business Resource Groups.
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays).
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!