Media Planning Manager - #257912

Job Summary

Caesars has an amazing opportunity for someone’s next great career adventure. The Media Planning Manager will create paid media plans to support specific properties within the Caesars Entertainment national portfolio.

The Media Manager will be responsible for the planning and execution of traditional and digital media to support a specific amount of Caesars Entertainment properties. The role will be responsible for developing omni-channel media strategies including channels such as Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), Sponsorships, and Print for assigned properties within the Caesars Entertainment portfolio.

The role will also take lead in measuring the performance of these efforts both in terms of brand and performance marketing KPIs and communicating those performance metrics to the property marketing teams.

Key collaborative partners will include various property marketing teams, enterprise analytics, in-house creative agency, and other key stakeholders as well as agency partners and other third parties.

What You Will Do

• Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
• Work with assigned property marketing teams and regional marketing leaders to develop and deliver plans that meet core business KPIs for assigned Caesars Entertainment brick and mortar casinos.
• Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
• Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, OOH, and sponsorships.
• Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
• Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states.
• Build presentation materials, complete appropriate tracking spreadsheets, deliverables grids (specs/timelines), media plan flowcharts, and enter data in relevant systems as required.
• Manage a supporting media planner in all day-to-day activities across assigned properties.
• Provide weekly reports to management on all active/pending campaigns.
• Ensure p is adhering to planning and buying processes, policies and procedures.
• Identify and track issues and resolve/escalate as needed.
  
  

What You Will Need

• Bachelor’s Degree
• 7-10 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV/OTT, Audio, OOH, Print, and Sponsorship planning and execution.
• Experience managing complex, on-line/off-line media and marketing budgets.
• Experience presenting to numerous stakeholders is preferred
• Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, Kantar & Nielsen (Scarborough/Prime Lingo).
• Direct Media Buying and/or Media Buying Management experience preferred
• Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
• Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
• Media experience working in Gaming, Sports betting, iGaming, or a regulated industry is a plus
• A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
• A solid understanding of media math calculations
• Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
• Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
• Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment