North America Category Product Manager - #257184

Job Description

The North America Category Product Manager (CPM) is responsible for driving the strategic direction and growth of a specific product category within the company. This role involves understanding market trends, customer needs, competitive landscapes, and business objectives, while working on the long-term optical lens design, coatings, treatments, and materials strategy and support the development & maintenance of lens product roadmaps. The CPM will collaborate closely with cross-functional teams to ensure product success, profitability, and alignment with overall business goals.

Responsibilities

• Long-Term Strategy & Vision:
• Define and articulate the long-term vision and strategic direction for the product category, aligning with company objectives.
• Supports and communicate clear product goals and roadmap to ensure all teams are aligned on priorities.
• Collaborate with leadership to ensure the product category supports broader business goals.
• Market & Customer Research:
• Conduct in-depth market research to identify customer needs, emerging trends, and potential growth opportunities.
• Engage with customers directly through surveys, interviews, & focus groups to understand pain points and gather feedback.
• Analyze market data and customer feedback to continuously refine product strategies and improve product offers.
• Roadmap Development & Maintenance:
• Develop and maintain a comprehensive product roadmap, balancing short-term needs with long-term goals.
• Prioritize product features and enhancements based on business impact, customer feedback, and technical feasibility.
• Work closely with cross-functional teams to ensure timely execution of the roadmap and adjust priorities as necessary.
• Design Review Process:
• Collaborate with design and engineering teams to ensure product concepts meet user needs and are feasible to implement.
• Contributes to the design review process, ensuring that all designs are aligned with the product strategy and customer requirements.
• Provide constructive feedback on design concepts, ensuring user experience (UX) principles are adhered to.
• Product Industrialization Phase:
• Participate in the development of the product from conceptualization through the industrialization phase, ensuring all necessary steps are followed for successful product launch.
• Work closely with operations teams to ensure product scalability, cost efficiency, and quality standards are met.
• Ensure smooth transitions from development to production while maintaining alignment with the original product vision.
• Competitive Analysis:
• Continuously monitor and analyze competitor products, market positioning, and pricing strategies.
• Identify competitive gaps and areas for differentiation to keep the product category ahead of market trends.
• Leverage insights from competitive analysis to influence product features and go-to-market strategies.
• Performance Tracking and Optimization:
• Define key performance indicators (KPIs) for product success and track product performance post-launch.
• Use analytics tools to monitor product adoption, customer satisfaction, and business performance.
• Collaborate with teams to continuously optimize product features, improve user experience, and maximize product value.
• Stakeholder Management & Communication:
• Maintain clear and consistent communication with stakeholders, ensuring alignment on goals, timelines, and expectations.
• Provide regular updates on product progress, key milestones, and any adjustments to the roadmap.
• Facilitate cross-functional collaboration to ensure successful product development and delivery.
• Cross-Functional Collaboration:
• Work closely with sales, marketing, and customer support teams to ensure the product meets customer expectations and achieves business goals.
• Provide support for product launches, promotional campaigns, and sales enablement tools to drive category growth.
• Maintain effective communication with stakeholders, ensuring alignment and transparency on product initiatives.
• Customer Focus:
• Integrate the voice of the customer by gathering feedback, conducting surveys, and engaging with users to understand their needs and pain points.
• Ensure that products within the category provide value to customers and enhance their experience.
• Budget & P&L Management:
• Support the category management team’s budget and financial performance, ensuring products meet profitability targets and deliver ROI.
• Work with finance teams to forecast and track revenue, costs, and margins for the category.
  
  

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

• Strategic Thinking: Ability to develop long-term plans and align product strategies with business objectives.
• Analytical Skills: Strong data analysis capabilities, with a focus on market trends, product performance, and financial metrics.
• Project Management: Ability to manage multiple projects simultaneously, keeping teams aligned and products on track for delivery.
• Customer Orientation: Understanding of customer needs and an ability to translate those into compelling product offerings.
• Collaboration & Communication: Excellent interpersonal skills and the ability to work effectively across teams, with strong written and verbal communication skills.
• Adaptability: Ability to thrive in a fast-paced, changing environment and adjust strategies as needed
  
  

Qualifications

A bachelor’s degree in business administration, marketing, engineering, or a related field. A Master’s degree in a relevant discipline is a plus.

• 2+ years of product management experience, preferably in optical category management or within a similar industry; or an equivalent combination of education and experience.
• Understanding of product development processes and lifecycle management.
• Solid understanding of market research techniques and competitive analysis.
• Familiarity with financial and budgeting processes.
• Required to be on-site at HOYA Vision Care Lewisville, TX Corporate Headquarters.
• Optical industry and laboratory experience highly preferred.
• Second language highly preferred.
  
  

This position offers an exciting opportunity to shape the future of a growing product category while working with dynamic teams to deliver innovative solutions to our customers.

Not Exclusive: The duties outlined in this document are not limited to what is presented and are not exclusive. You may be asked from time to time to perform additional duties by your supervisor .