Product Marketing Specialist - #255126

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

The Product Marketing Specialist supports the Product Marketing Manager to develop product briefs and deliver integrated product marketing campaigns for products including ships, destinations, and guest experiences. This role works across departments including Marketing, Sales, Revenue, Product Innovation, Operations and others, to gather, organize, develop and distribute necessary product information and ensure timely and effective delivery of marketing campaign components. This role requires an individual that is highly organized, with strong attention to detail, and clear communication skills.

Your Impact

• Support manager in all steps of project planning and product marketing campaign execution including brief development, timelines and key milestones, and channel plans
• Work to secure relevant information and inputs from multiple teams to inform an effective product positioning
• Conduct competitive analysis to differentiate our cruise offerings in the market
• Support manager to coordinate cross-functional briefings, to secure latest information related to the product and inform planning activities
• Collaborate across teams and channels to ensure all teams have a full understanding of the product details and marketing plan and ensure proper rollout of campaigns
• Continually review and ensure accurate and consistent information about key products is in the marketplace; secure and distribute updates to relevant teams as the product information and marketing plan evolves
• Maintain project timelines and calendars with key milestones for the product marketing campaign
• Work with the internal creative team as needed to develop creative assets and other deliverables related to the campaign
  
  

Your Journey so far

• 3-4 years relevant experience in marketing, sales, business or communications
• Bachelor’s degree in marketing, advertising, or similar field
• Excellent organizational skills, strong attention to detail, ability to multi-task
• Ability to think strategically, take initiative and work autonomously
• Exceptional communication and relationship-building skills
• Project management experience and skillset
• Program knowledge: Microsoft PowerPoint, Excel, Word, Outlook
• Experience working with campaign assets and creative specs a plus
• Cruise industry experience a plus
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.
  
  

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer
  
  

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!