Sales and Marketing Director - #263199

Benefits:

• Bonus based on performance
• Employee discounts
• Paid time off
  
  
  

Join the Salsa Queen Family—Utah’s #1 Fresh Salsa Brand!

Salsa Queen is looking for rock star executive to take our brand to new heights! Already Utah's #1 salsa producer with marquee clients such as Costco, Kroger, Harmons, Associated Foods and Albertson's, we're growth oriented and looking for a leader to keep the momentum going!

Job Summary:

Are you a bold, strategic leader with a passion for food and a hunger to drive real growth? We’re looking for a Director of Sales and Marketing who’s ready to take our brand—and our impact—to the next level. This is more than a leadership position. It's an opportunity to help shape a mission-driven company, scale national (and global) sales, and craft marketing campaigns that excite consumers and dominate shelves. If you thrive at the intersection of creativity, strategy, and execution—and you know the food industry inside and out—this is your seat at the table.

What You’ll Do:

Drive Sales Growth

• Lead the strategy and execution of national and regional sales plans across multiple channels—retail, foodservice, e-commerce, wholesale, and beyond.
• Cultivate high-value partnerships with key retailers, distributors, brokers, and customers.
• Identify white space and growth opportunities in both mature and emerging markets.
• Track sales performance, manage forecasts, and continuously optimize based on data and insights.
  
  
  

Build and Amplify Our Brand

• Create and execute powerful, omnichannel marketing strategies that build brand awareness, loyalty, and conversion.
• Oversee all aspects of brand marketing—from packaging and storytelling to digital campaigns, PR, and trade marketing.
• Partner with product and innovation teams to align messaging with what today’s consumers care about—taste, transparency, sustainability, and quality.
  
  
  

Lead with Vision and Purpose

• Inspire and manage a high-performing, cross-functional sales and marketing team.
• Collaborate with executive leadership to align growth plans with overall business objectives.
• Champion a culture of creativity, accountability, and continuous learning.
  
  
  

Who You Are:

• A growth-minded leader with 8+ years of sales and marketing experience in the food, beverage, or CPG space.
• A proven revenue driver with a sharp understanding of foodservice, grocery retail, and e-commerce ecosystems.
• A brand storyteller who knows how to connect with today’s consumers—digitally and on the shelf.
• A strategic thinker with tactical chops. You love data, but you're not afraid to trust your gut when the moment calls.
• A collaborative leader who builds strong teams and inspires people to do their best work.
  
  
  

Added Skills:

• Experience scaling a food or beverage brand from startup to national distribution
• Deep relationships with retail buyers, distributors, or foodservice operators
• Strong grasp of food regulations, certifications, and supply chain dynamics