Sales Director, Frank Deluca YMCA Family Center - #250612

Our 4th Largest YMCA Family Center Location is seeking a Sales Director to make the Frank Deluca YMCA a preferred location in Ocala.

Job Description

We are seeking a dynamic, people-focused Sales Director who will drive membership growth and sales by building strong relationships, motivating teams, conducting tours, attending events, and developing collaborative strategies. If you're an enthusiastic leader who excels at engaging others and managing multiple priorities, this is the opportunity for you!

The ideal candidate has a passion for collaboration and communication. As an empathetic and inspirational leader, you thrive in a fast-paced, results-driven environment, taking initiative to achieve goals while fostering a sense of belonging and contributing to the broader mission of improving lives and strengthening community impact.

Our Frank Deluca family center is located by the Heart of Florida Health Center (East Ocala) and across the street from Hillcrest Public School. This modern facility is full of families, seniors, and individuals who visit the Y to stay active, social, and grab a bite to eat in our delicious dine-in café! From our new studio spaces, saunas, personal training program, Teen Center, playground for kids, and more—we have something for everyone! As a leading nonprofit, we work side-by-side with our neighbors to make sure that everyone has a place to learn, grow, and thrive

Qualifications

• Bachelor’s degree in business administration, marketing, or a related field or equivalent experience.
• 5+ years of experience in sales, with at least 2 years in a senior sales management role.
• Demonstrated success in developing and executing sales strategies that achieve revenue growth.
• Strong leadership skills, with experience managing and developing high-performing sales teams.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Experience with sales forecasting, budgeting, and financial analysis.
• Proficiency in Salesforce or similar CRM software, data analysis tools, and Microsoft Office Suite.
  
  

Essential Functions

• Develop and implement a strategic sales plan for assigned Family Centers that supports the overall mission and growth objectives of the YMCA of Central Florida.
• Oversee and manage the sales function across multiple Family Centers, ensuring consistent execution of sales strategies and achievement of revenue goals.
• Lead, mentor, and develop a high-performing sales team, providing guidance, training, and performance management.
• Analyze sales performance data to identify trends, opportunities, and areas for improvement.
• Collaborate with Family Center executive leaders, marketing, membership and other departments to create integrated campaigns and promotions to drive membership sales.
• Build and maintain relationships with community leaders, businesses, and partners to enhance visibility and engagement with potential corporate partnership opportunities.
• Manage the assigned sales budget(s), including forecasting, planning, and financial analysis.
• Report on sales performance to the Executive Director of Sales, and senior leadership, providing insights and recommendations for growth.
• Develop and implement innovative sales strategies to attract and retain members, including digital marketing, partnerships, and community outreach.
• Work collaboratively with Family Center team to ensure a high level of member satisfaction and retention through exceptional customer service practices.
• Promote and represent the mission and core values of the YMCA of Central Florida in the Family Center and its programs.
• Report all accidents/incidents to your Family Center leadership and follow the Association’s current employee and member injury reporting procedures.
• All other duties as assigned by management