TikTok Shop - Content & Creator, Category Content Manager - #249255

Responsibilities

About the Team

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join

About The Role

Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in one or more categories and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.

Responsibilities

• Partner with Category Managers and top merchants within the one or multiple categories to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate the creators to achieve the best results for the merchant
• Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
• Recruit creators who align with our merchants' values, target audience, and product offerings
• Develop effective creator briefing templates and materials to accelerate the production process
• Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion
• Own creator-facing engagements for merchants and partner with Category Managers to resolve issues. Develop the optimal process to execute at scale as the business grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization
• Develop the optimal process to execute at scale as the business grows
• Maintain a pulse on popular products with the fashion category, current e-commerce tactics and overall industry trends
• Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities
  
  

Qualifications

Minimum Qualifications

• Experience in influencer or creator marketing, digital marketing, or category management in Ecommerce
• Attention to detail, obsession with analytics, and out of the box creative thinking
• Ability to thrive in a rapid and often ambiguous environment with a growth mindset
• Excellent communication, interpersonal and relationship-building skills
• Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs
  
  

Preferred Qualifications:

• Proven track record of successfully servicing category accounts. Expert in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce.
• Experience at a top-tier consulting firm (McKinsey, Bain, BCG, etc) or Ecommerce company (Shopify, Amazon, Walmart, Whatnot, etc) is a plus.
• Experience as a creator / influencer, or with content creation, video production and editing is a plus
• Knowledge and experience in content commerce and live shopping is a plus.
• Familiarity with analytical tools (Excel, Tableau, Alteryx, etc), and languages (SQL, Python, etc) is a plus
  
  

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $106400 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• Exercising sound judgment.
  
  

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request