Vans: Director, Media, CRM & Loyalty - #257168

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of the Director – Media, CRM and Loyalty at Vans looks a little like this.

The Director of Media, CRM and Loyalty at Vans will lead the strategic vision and execution of media, CRM, and loyalty initiatives. This will require a leader with a deep understanding of integrated marketing strategies, data-driven decision-making, and cross-functional collaboration. The Director will be responsible for driving brand growth, enhancing customer engagement, and optimizing media investments to achieve business objectives.

Let’s break down that day-in-the-life a bit more.

• Develop and lead the overarching media, CRM, and loyalty strategy to support Vans brand and business goals.
• Provide visionary leadership to the team, fostering innovation and excellence in media planning, CRM management, and loyalty program development.
• Oversee the development, implementation, and management of comprehensive media strategies across brand and performance channels.
• Ensure media campaigns are effectively planned, bought, and optimized to reach and engage the target audience, aligning with overall marketing objectives.
• Lead negotiations with media partners to secure optimal placements and rates.
• Direct the monitoring and analysis of media campaign performance using advanced data-driven insights.
• Continuously optimize campaigns to improve key metrics such as ROI, engagement, and conversion rates.
• Provide strategic recommendations and regular performance reports to senior leadership.
• Foster strong collaboration with other marketing teams, including Brand Management, Digital Marketing, and Creative, to ensure cohesive and integrated media campaigns.
• Build and maintain relationships with external partners and agencies to execute media plans effectively and ensure alignment with the brand's overall strategy.
• Act as a key liaison between media, CRM, and loyalty functions and other departments to drive integrated marketing efforts.
• Lead the development and execution of CRM strategies to enhance customer engagement and retention.
• Oversee the design and implementation of loyalty programs that drive customer loyalty and lifetime value.
• Manage and mentor a team of media, CRM, and loyalty professionals, fostering a culture of growth and development.
  
  

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 10+ years of experience in media strategy, CRM, and loyalty program management, with a proven track record of success in a leadership role.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships across all levels of the organization.
• Demonstrated ability to lead and inspire teams, driving innovation and excellence.
  
  

Now WE have a question for YOU.

Are you in?

Hiring Range:

$168,480.00 USD - $210,600.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.