Vice President - Digital Sales - #135251


Date: 6 days ago
City: San Antonio, TX
Contract type: Full time

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit or follow Vericast on LinkedIn.

Vericast is looking for their next Vice President of Digital Sales! As VP of Digital Sales you will be responsible for developing and driving the sales business strategies to drive revenue and increase market share through innovation, business development, account management, customer focus and relationships. The ideal candidate will have a passion for ensuring implementation and execution of sales strategies and developing a strong sales team capable of executing the business objectives.

On any give day, you will be responsible for:

  • Managing the team to meet and exceed the assigned revenue targets
    • Manage the successful execution of the sales plans, meeting objectives, goals, benchmarks and defined metrics
  • Developing annual strategic business plans to drive revenue, new business creation and increase in vertical shares
  • Developing go-to-market strategies for organizational brands, including product and service strategy, pricing strategy and wholesale strategy
  • Measuring and evaluating strategic implementation against intended results.  Responsible for results attained through effective execution against business development and business performance goals
  • Focusing sales teams on the development and retention of top clients to increase revenue, product integration and ROI
  • Cultivating top to top relationships with key clients, decision makers and prospects to further company goals, negotiate key strategic issues and build the business
  • Collecting and analyzing vertical market research, customer research and competitive analysis
  • Creating and developing executable programs, materials and processes that are driven by market and business insights
  • Providing accurate forecasts and business updates
  • Hire, retain, coach, lead and develop direct reports
    • Effectively and timely performance manage associates not meeting assigned objectives or competencies
  • Ensuring optimal organizational structure to achieve marketing and branding objectives and manage labor efficiencies
  • Technical skills:  Ensure the sales team is provided training to remain current on industry/vertical trends, best practices, client relationship management and business development

Education & Knowledge:

  • Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience

Experience / Skills and Competencies:

  • 15+ years successful sales experience and displays proficiency in:
    • Industry: Marketing, Media,  Advertising
    • New business development
    • Digital products
    • Selling multiple / integrated products
    • Selling to the assigned verticals
    • Working with medium to large size accounts
    • Setting Strategy
  • 2+ years vertical/market expertise/knowledge
  • 8+ years leadership experience
  • 8+ years Digital media/product experience
  • Utilize quantitative and qualitative analysis to analyze, synthesize large sets of data and information to formulate and validate recommendations to make clear business decisions
  • Experience in forecasting and sales reporting
  • Expert market and industry knowledge 
  • Expert in producing sales results including lead generation, solution selling and closing sales
  • Exhibit expert skills in: selling with data and insights, story telling / creating a compelling vision or story, presentation delivery and negotiating
  • Excellent communication (written and verbal) and interpersonal skills
  • Strong influencer on key decision makers
  • Emotional (EQ) and Cognitive (IQ) Intelligence; ability to read those around you and appropriately respond intellectually and emotionally
  • Exhibit successful leadership skills and has led highly successful sales teams
  • Adapt to change; including the market, products and internal company initiatives
  • Organized, detail-oriented and thorough approach to all responsibilities
  • Working knowledge of and Microsoft Office
  • Positive attitude, strong work ethic, integrity
  • Consistent track record of success in achieving and exceeding annual quota and business objectives
  • Exude credibility (product knowledge and professionalism)
  • Develops trust easily
  • Lead by example

Communication & Contacts (Internal/External):

  • Communication with clients and internal co-workers – all levels of management, business leadership, customers, suppliers and other internal/external entities as required
  • Highly effective at presentations

Decision Making Scope:

  • Autonomous decision making authority
  • Requires broad conceptual judgment and ability to deal with complex factors


Travel required in and outside of the country.  Perform additional responsibilities as assigned. 

Physical Requirements / Working Conditions:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee is required to type, using a computer.  The employee must occasionally lift and/or move up to 10 pounds.

    Base Salary Range: $180,000 - $210,000

    Position is eligible for a sales incentive/commission program

    The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

    Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

    At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit:



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