Associate Director, Regional Marketing, Infectious Disease NA - #262824

Overview

At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.  

We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we've grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams. 

 

We have played a pivotal role in shaping modern science and healthcare, and we're just getting started. If you're someone who thrives on new challenges, values diversity and wants to make a tangible difference in people's lives, then QIAGEN is the place for you. 

At QIAGEN, every day is an opportunity to make a real-life impact. 

Join us, grow with us, and together, let's shape the future of biological discovery. 

Position Description

We are seeking an Associate Director of Regional Marketing, Infectious Disease – North America, based in Germantown (GTN), Maryland, to play a pivotal role in transforming immune response diagnostics, with a strategic focus on QIAGEN’s flagship tuberculosis test, QuantiFERON-TB.

This role is ideal for a passionate marketer with a strong foundation in marketing to clinical laboratories and healthcare professionals, with a focus on infectious disease, public health or immune response diagnostics. You will lead strategic marketing execution across the North American region, driving adoption and utilization of the gold standard in latent TB testing.

Key Responsibilities

• Lead go-to-market strategy and regional marketing execution to accelerate adoption and usage of QuantiFERON-TB as the gold standard in latent TB testing.
• Develop and execute regional marketing plans and activities in conjunction with global marketing that align with North America regional customer needs and local healthcare dynamics.
• Drive adoption and demand across diverse customer segments including clinical labs, health systems, public health networks, clinics, and healthcare professionals.
• Act as the Voice of the Customer, capturing clinical, commercial, and competitive insights to shape global product and marketing strategy, product positioning and future development.
• Drive commercial enablement activities, including executing training, developing impactful sales tools, and nurturing activities to accelerate sales funnel
• Work strategically and collaboratively with industry and commercial partners to execute co-marketing and sales initiatives.
• Collaborate cross-functionally with Sales, Medical Affairs, and Global Marketing to build customer engagement programs and increase product adoption.
• Develop and implement value-based pricing strategies reflecting the product’s clinical and economic value in the North American market.
• Set, monitor and report out on KPIs - continuously optimizing marketing efforts for stronger impact and ROI
  
  

Position Requirements

• Background in infectious disease, public health or immune response diagnostics, with extensive experience marketing to clinical laboratories and healthcare professionals.
• 5–8 years of experience in clinical diagnostics marketing roles, preferably within IVD products.
• Experience in tuberculosis diagnostics, screening or patient management ideal. Prior experience in sales also ideal but not required.
• Strategic, cross-functional collaborator with a track record of successful product launches and commercial impact.
• Passionate about advancing patient care through diagnostic innovation.
• Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.
• Experience recruiting and working with Key Opinion Leaders to produce educational content and product presentations.
  
  

Personal Requirements

• Excellent communication skills
• Team player
  
  

The estimated base salary range for this position is $140,000 - $165,000. Compensation will be based on the candidate’s experience, skills, geographic location, and other job-related factors. In addition to base salary, we offer a total compensation package that includes a bonus plan and generous benefits.

What We Offer

• Bonus/Commission  
• Local benefits   
• Referral Program  
• Volunteer Day  
• Internal Academy (QIALearn)   
• Employee Assistance Program and internal QIAGEN communities
• Hybrid work (conditional to your role) 
  
  

Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve. We inspire with our leadership and make an impact with our actions. We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.   

QIAGEN is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.  Candidates who require accommodation should contact [email protected]. This policy is part of QIAGEN’s ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.