Digital Marketing Specialist - #261415

Do you get genuinely excited about turning insights into action? Do you see campaigns through to measurable success and naturally help your teammates along the way? Are you tenacious and enjoy the detective work of figuring out why one landing page converts better than another?

If so, our Digital Marketing Specialist role may be perfect for you.

Responsibilities

• Campaign Optimization: Experience in optimizing digital marketing campaigns through A/B testing, audience segmentation, and performance analysis to improve ROI.
• Channel Expertise: Proficiency in specific digital marketing channels (e.g., SEO, PPC, email marketing) with a deep understanding of best practices and strategies.
• Data Analysis: Advanced skills in analyzing and interpreting data from various digital marketing tools, deriving actionable insights to drive strategy.
• Content Strategy: Contributing to the development of content strategies aligned with marketing goals and target audience needs, focusing on engagement and conversion.
• Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and other technical platforms to optimize marketing efforts and workflows.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field
• 3+ years previous experience in marketing or with a digital agency
• Detailed understanding and practical application of search engine optimization initiatives
• Certifications preferred: Advanced Google Analytics, Google Search Console, Google Tag Manager Fundamentals, Looker Studio, Google Ads Search, Google Ads Display
• Demonstrated acumen with CMS and marketing automation platforms (e.g., Salesforce, Constant Contact CRM, HubSpot, WordPress, etc.)
• Familiarity with inbound and outbound lead generation campaigns
• Understanding of website optimization tools and conversion tracking practices
• Exceptional written and verbal communication skills
• Strong interpersonal skills and an ability to build relationships
• Excellent computer skills and ability to quickly adopt and leverage emerging technologies
• Ability to jump from task to task and client to client. Must be able to stay organized and focused in fast paced environments