Marketing Specialist - #258877

Overview

At the heart of QIAGEN’s business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.

Our most valuable asset are our employees – around 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.

There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.

If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people’s lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day.

Position Description

We are seeking an Marketing Specialist to play a pivotal role in supporting the transformation in immune response diagnostics, with a focus on QIAGEN’s flagship tuberculosis test, QuantiFERON-TB.

This role is ideal for a passionate marketer with a experience in marketing to clinical laboratories and healthcare professionals, with a focus on infectious disease, public health or immune response diagnostics. You will develop and execute marketing tools and tactics across the North American region, driving adoption and utilization of the gold standard in latent TB testing. This role will be working closely with the Associate Director of Regional Marketing, Infectious Disease – North America (TB).

Key Responsibilities

• Execute components of the go-to-market strategy and regional marketing execution to accelerate adoption and usage of QuantiFERON-TB as the gold standard in latent TB testing.
• Develop and execute regional marketing activities in conjunction with regional marketing leadership and global marketing that align with North America regional customer needs and local healthcare dynamics.
• Identify and execute activities and drive demand across diverse customer segments including clinical labs, health systems, public health networks, clinics, and healthcare professionals.
• Act as the Voice of the Customer, capturing clinical, commercial, and competitive insights to shape global product and marketing strategy, product positioning and future development.
• Execute commercial enablement activities, including executing training, developing impactful sales tools, and nurturing activities to accelerate sales funnel
• Work strategically and collaboratively with external industry and commercial partners to execute co-marketing and sales initiatives.
• Work cross-functionally with Sales, Medical Affairs, and Global Marketing to build customer engagement programs and increase product adoption.
• Monitor and track KPIs - continuously optimizing marketing efforts for stronger impact and ROI.
  
  

Position Requirements

• Background ininfectious disease, public health or immune response diagnostics, with experience marketing to clinical laboratories and healthcare professionals.
• 3+ years of experience in clinical diagnostics marketing roles, preferably within IVD products. Prior experience in sales also considered.
• Demonstrated impact both developing and executing tactics, along with monitoring for impact and modifying as necessary to meet KPIs.
• Experience in tuberculosis diagnostics, screening or patient management ideal. Prior experience in sales also ideal but not required.
• Ability to work cross-functionally with a track record of successful product launches and commercial impact.
• Passionate about advancing patient care through diagnostic innovation.
• Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.
• Experience working with Key Opinion Leaders to produce educational content and product presentations.
  
  

Personal Requirements

• Strong communication skills
• Team player
  
  

What We Offer

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact [email protected] . This policy is part of QIAGEN’s ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.