Senior Analyst - B2B Behavioral Analytics - #253026

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Growth Marketing & Insights (GMI) organization has a charter of providing objective customer research, marketing analysis, and measurement to advance Adobe’s business objectives. Within the GMI organization, the B2B Behavioral Analytics team is responsible for supporting revenue generation across Adobe’s business-to-business solutions through account-based measurement tools & analysis. To enable this, the B2B Product Manager – Data Science performs exploratory analysis and works with machine learning engineers to build analytical models that identify high propensity audiences & drivers of demand for Adobe’s B2B segments. Using these models, this individual will propose and implement standard measures and reporting that facilitate action and accountability across Adobe’s Marketing & Sales organizations.

What you'll Do

• Distill and synthesize data (qualitative and quantitative, 1st party and 3rd party) and creates marketing/B2B data science models that harvest customer intelligence generated.
• Interact with data engineers and machine learning teams to translate strategy into business requirements and functional specifications that can be worked and scaled.
• Manage a variety of internal B2B products (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers.
• Work with large, differentiated data sets and manipulates the data using a database querying tool (SQL, Hive or Presto) and derive insights using Excel and R/Python
• Develop metrics and corresponding analysis to drive the business forward; conducts sophisticated statistical analyses and translates results into business recommendations.
• Solve in-depth analytical and quantitative problems, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations.
• Clearly communicate findings, recommendations, and presents complex concepts, ideas and dense data (verbally and in writing) to all types of functions and levels
  
  

What you need to succeed

• Proven experience in marketing analytics in a B2B environment
• Degree or equivalent experience in Marketing, Statistics, Finance, Computer Science or related fields
• Domain expertise in B2B marketing strategy and measurement approaches
• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners
• Expertise in SQL, Advanced Excel, and data-driven storytelling
• Outstanding partner engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
  
  

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,600 -- $234,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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