Video Producer - #306209

Overview
The Communications and Marketing Department is responsible for advancing The New York Public Library’s (NYPL) mission and priorities through the promotion of its services, resources, locations, collections, programs, events, and exhibitions to a broad array of audiences and communities. The department positions NYPL as a cultural and educational leader and seeks to attract and engage new audiences across New York City and around the world
The Video Producer develops, films, and edits video content for the Library's various channels with an emphasis on social media. The position also manages broader Communications content needs and multimedia workflows to ensure a cohesive brand presence across all platforms. This includes providing basic audio production for projects
We are looking for someone we can count on to:
Own:

• Short-form video strategy and production for NYPL's various social media channels
• End-to-end video and audio production for the Communications and Marketing team
• The management of the departmental production calendar for all video and assigned multimedia projects
• Vendor relationships related to video and audio production, including coordination of external partners, timelines, and deliverables

Teach:

• Video best practices to staff who assist in video production
• Colleagues how to spot and pitch engaging video ideas

Learn:

• How to create compelling video content in NYPL’s voice
• NYPL’s many offerings, from neighborhood branches to research divisions, and understand the video needs of different departments in the organization

Improve:

• Capacity for social-first video
• Video production and multimedia workflows across NYPL
• The organization, storage, and tracking of internal video footage and multimedia assets
• Tracking and visibility for video projects across Communications divisions, including Schomburg, Library for the Performing Arts, Research, and branches

Some expectations for this role are that within:

1 month, this person will:

• Create video content as assigned by colleagues
• Learn the video, social and multimedia needs of NYPL and familiarize themselves with the different branches, divisions, and research centers
• Begin developing relationships across NYPL to source content for video

3 months, this person will:

• Understand NYPL's unique voice and content streams
• Pitch and create video content for NYPL independently

6 months and beyond, this person will:

• Own video production for the Communications & Marketing Team
• Use video to increase engagement across flagship NYPL social media accounts

Responsibilities:
Reporting to the Social Media Manager, the Video Producer will:

• Lead end-to-end video production for NYPL, including concepting, scripting, filming, editing, captioning, and basic motion graphics
• Develop video ideas and formats based on NYPL initiatives, exhibitions, programs, cultural moments, and social media trends
• Film video using a variety of equipment, including phone, DSLR, and/or mirrorless cameras, gimbals, microphones, lights, and other associated tools
• Edit video and create basic motion graphics and captions using Adobe Premiere and After Effects
• Manage the video production calendar, tracking deadlines, deliverables, priorities, and cross-departmental needs
• Manage NYPL’s YouTube and Vimeo accounts
• Collaborate with teams across the Library and manage occasional external vendors, agencies, and freelancers to develop cohesive, engaging video content that supports NYPL’s broader digital presence and large-scale multimedia needs
• Performs other related duties as needed

Required Education, Experience & Skills

Required Education & Certifications

• Bachelor's degree or 4+ years of additional related experience

Required Experience

• 5+ years of experience producing short-form, narrative video content
• Experience filming on a variety of video production equipment including phones, DSLRs, gimbals, microphones, and lights
• Experience managing video projects from concept through delivery, including collaborating with stakeholders, balancing timelines, and incorporating feedback

Required Skills

• Strong familiarity with social media video best practices and trends on Instagram Reels and TikTok.
• Proficiency in video editing software including Adobe Premiere and After Effects
• Basic motion graphics and image editing
• Basic audio editing (e.g. using Adobe Audition for leveling and cutting audio for podcasts or exhibition guides)
• Knowledge of best practices for video production and accessibility
• Ability to adapt voice to various NYPL channels
• Organizational skills and attention to detail
• Interest in emerging products/tools
• Familiarity with the publishing, library, literary, or cultural fields

Managerial/Supervisory Responsibilitie

• None

More...

Core Values
All team members are expected and encouraged to embody the NYPL Core Values:

• Be Helpful to patrons and colleagues
• Be Resourceful in solving problems
• Be Curious in all aspects of your work
• Be Welcoming and Inclusive

Work Environment

• Office setting
• Public library setting
• Telecommuting

Physical Duties

• Lifting/moving equipment up to 15 pounds may be required
• May require travel within NYC

Pre-Placement Physical Required?

• No

Union/Non Union

• Non-Union

FLSA Status

• Exempt

Schedule

• 35 hours per week
• Monday through Friday from 9:00am-5:00pm, with some evenings and weekends as needed
• Hybrid schedule (3 days on-site and 2 days remote; subject to manager approval)

This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed.

The New York Public Library Salary Statement At the Library, we believe that pay transparency and pay equity are important to ensuring we source the best candidates and keep the best employees. When making a determination as to the appropriate salary for a candidate, we consider a variety of factors such, including, but not limited to, the position requirements, the skills, prior experience, and educational background required or preferred for the job, the scope and impact of the role within the organization, internal peer equity, and the candidate's specific training, experience, education level, and skills. No single factor is conclusive; the Library reserves the right to consider any and all relevant factors and make a decision consistent with its policies

About The New York Public Library

The New York Public Library is a free provider of education and information for the people of New York and beyond. With 92 locations—including research and branch libraries—throughout the Bronx, Manhattan, and Staten Island, the Library offers free materials, computer access, classes, exhibitions, programming and more to everyone from toddlers to scholars, and has seen record numbers of attendance and circulation in recent years. The New York Public Library serves more than 18 million patrons who come through its doors annually and millions more around the globe who use its resources at www.nypl.org