Predictive Analytics Analyst - #261416

Position Overview

The Predictive Analytics Analyst is responsible for developing predictive models and performing ad hoc analysis to support HomeServe USA's marketing efforts. This role provides deeper insights into HomeServe USA’s customers and prospects through demographic profiling and advanced analytical techniques. The Sr Analyst will help improve marketing campaign effectiveness, response rates, and cost-efficiency. This position reports to the Director of Predictive Analytics.

Responsibilities

• Build, test, and implement predictive models and segmentations to improve marketing campaign response rates and reduce customer acquisition costs.
• Analyze customer and prospect data using demographic profiling and segmentation techniques to enhance marketing effectiveness.
• Perform detailed campaign response analysis and provide actionable recommendations to improve marketing results.
• Identify and source alternative data to optimize marketing campaigns and expand the pool of households eligible for HomeServe products.
• Manage HomeServe’s strategic data partnerships and associated data tables.
• Present high-quality analyses in various formats suitable for diverse audiences across all business levels.
• Advise the Marketing Planning & Analysis team on implementing targeting models, data selections, and testing strategies to improve campaign performance.
• Source and manage substantiated facts and information for use in HomeServe’s marketing materials.
  
  

Essential Functions

Essential Job Function

% of Time on Function

Develop and implement predictive models

40%

Perform profiling, segmentation, ad-hoc analyses, and data processing

40%

Construct, document, and present analysis and collaborate with stakeholders

20%

Total

100%

Job Requirements

• Bachelor’s degree in mathematics, statistics, data science, economics, engineering, or another quantitative-related field.
• 5+ years of experience in predictive analytics and modeling.
• Proficiency in programming languages such as SAS, Python, or R.
• Experience analyzing customer data and third-party demographic and lifestyle data.
• Expertise in audience generation through segmentation and profiling.
• Strong oral and written communication skills.
• Ability to explain complex analyses to diverse audiences within the business.
• Ability to multitask and thrive in a fast-paced environment.
• Self-starter with a proactive approach and the ability to work independently.
• Strong attention to detail and accuracy.
  
  

Minimum Physical Requirements

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. 

Salary Range: $98,683.60 - $131,578.13

Annual Bonus Potential: 10%

HomeServe USA is an equal opportunity employer.

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